America’s first fashion magazine.
As America’s first fashion magazine, Harper’s BAZAAR has been a style resource for the sophisticated and provocative since 1867. Published by one of the nation’s largest media companies–Hearst Corporation–Harper’s BAZAAR is available in 43 countries around the globe.
A complete fashion experience.
Harper’s BAZAAR wanted to provide a platform that would allow readers to shop the pages of the magazine without ever leaving the site. Hearst and Harper’s BAZAAR approached SD to be part of the first-ever content-to-commerce venture that is owned, branded, and edited by Harper’s BAZAAR.
Content to commerce.
Using Magento technology, our developers created a marketplace that would allow Harper’s BAZAAR to curate but remain free from managing inventory. Eighty percent of the merchandise is sourced directly from Saks Fifth Avenue, ShopBAZAAR’s primary partner in the venture. The other twenty percent of merchandise comes from designers and boutiques. With products sourced from multiple locations, one of the notable features of ShopBAZAAR is the unified checkout and shopping cart.
Trendsetters.
SD was honored to be part of an innovative and revolutionary project, one that transforms the shopping experience for thousands of Harper’s BAZAAR readers and fashion enthusiasts. We look forward to working with Hearst and Harper’s BAZAAR in the future.
The ShopBAZAAR website is nominated for a 2013 MIN Best of the Web Award in the Best New Site category. It is also featured on the Magento website as a Customer Success Story.